“Adding a few visual game elements to a brand’s site in order to “gamify” a marketing strategy and increase engagement just isn’t enough. To be done right, gamification must take a behavior-focused approach.”
Elizabeth Shaw from Forrester writes about gamification in Mashable, and covers 2 Bunchball customers in the process: Chiquita’s campaign for Rio built by our partner Empower MediaMarketing and HP’s Facebook campaign built by our partner Resource Interactive.
4 Reasons Every Online Brand Should Explore Gamification Strategies
Source: Mashable